dave hofferBarbie Vs XGreta Gerwig and the thousands of people involved in making Barbie did a fantastic job. It was an excellent film. From the very first scene…3 min read·Aug 6, 2023--1--1
dave hofferinUX CollectiveVeterans can trust the US Department of Veterans Affairs again because of designWhen we think of design we think of Apple, Gucci, or Nike, but we don’t think of government. Traditionally, the United States Department of…13 min read·Jun 20, 2023--3--3
dave hofferinUX CollectiveWrexham vs. Twitter: a study in contrastsTwitter is top of mind for many in the technology industry and beyond as Elon Musk just bought it, and has proceeded to gut it. Many of us…6 min read·Dec 15, 2022----
dave hofferinUX CollectiveWhy designers can’t lose hopeAn article last year by Jesse James Garrett suggested that UX leaders are losing hope. He suggested that businesses have co-opted the…3 min read·Nov 29, 2022--3--3
dave hofferinOneZeroTikTok WarSocial media itself has become a battleground4 min read·Mar 7, 2022--1--1
dave hofferinUX CollectiveDesigning serendipityHow one organization and a dedicated group of people improved virtual conferences over the last two years.9 min read·Dec 4, 2021--1--1
dave hofferinUX CollectiveDesign and long-term thinkingIn my work I’ve been thinking a great deal about time lately. Perhaps this is a function of my age or perhaps it’s just in response to the…11 min read·Oct 28, 2021--4--4
dave hofferinBootcampArt is not design“The sculpture is already complete within the marble block, before I start my work. It is already there, I just have to chisel away the…2 min read·Oct 15, 2021--1--1
dave hofferinUX CollectiveWhere does the impetus for change come from?“We too, are standing on a “burning platform,” and we must decide how we are going to change our behavior.” Stephen Elop — Nokia CEO 20117 min read·Sep 11, 2021----
dave hofferinUX CollectiveJaws: The power of storyJaws was a 1975 movie about a great white shark that kills several people around the fictitious island of Amity — modeled after Martha’s…5 min read·Aug 10, 2021----