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dave hoffer
dave hoffer

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Published in UX Collective

·Updated 4 days ago

Veterans can trust the US Department of Veterans Affairs again because of design

When we think of design we think of Apple, Gucci, or Nike, but we don’t think of government. Traditionally, the United States Department of Veterans Affairs (VA) has had no designers or design as we know it. But the VA, like everything human-made, is designed. It was designed to provide…

Design

13 min read

Veterans can trust the US Department of Veterans Affairs again because of design
Veterans can trust the US Department of Veterans Affairs again because of design
Design

13 min read


Published in UX Collective

·Dec 15, 2022

Wrexham vs. Twitter: a study in contrasts

Twitter is top of mind for many in the technology industry and beyond as Elon Musk just bought it, and has proceeded to gut it. Many of us in the Twitter community are horrified. As long time users we feel betrayed by the way Musk has approached his purchase. His…

Design

6 min read

Wrexham vs. Twitter: a study in contrasts
Wrexham vs. Twitter: a study in contrasts
Design

6 min read


Published in UX Collective

·Nov 29, 2022

Why designers can’t lose hope

An article last year by Jesse James Garrett suggested that UX leaders are losing hope. He suggested that businesses have co-opted the tactical efforts of UX to fit them neatly into the Agile process. Here’s what he has to say: Agile’s success at the expense of UX is just one…

Design

3 min read

Why designers can’t lose hope
Why designers can’t lose hope
Design

3 min read


Published in OneZero

·Mar 7, 2022

TikTok War

Social media itself has become a battleground — I was born in 1969, during the height of the Vietnam War, which was the first televised war. The nightly news reported on the war on the major networks — there were three then — and included actual footage of combat and often body counts. …

Ukraine

4 min read

TikTok War
TikTok War
Ukraine

4 min read


Published in UX Collective

·Dec 4, 2021

Designing serendipity

How one organization and a dedicated group of people improved virtual conferences over the last two years. — I had the good fortune to be able to attend a couple of conferences this year. The first was Design At Scale and the other was the Design Operations Summit, both by Rosenfeld Media. I was excited for the presentations as I’d attended a previous live version of the Design…

User Experience

9 min read

Designing serendipity
Designing serendipity
User Experience

9 min read


Published in UX Collective

·Oct 28, 2021

Design and long-term thinking

In my work, I’ve been thinking a great deal about time lately. Perhaps this is a function of my age or perhaps it’s just in response to the Silicon Valley saying: “Move fast and break things” which is adorable until you start to hear about how that mantra has indeed…

Design

11 min read

Design and long-term thinking
Design and long-term thinking
Design

11 min read


Published in Bootcamp

·Oct 15, 2021

Art is not design

“The sculpture is already complete within the marble block, before I start my work. It is already there, I just have to chisel away the superfluous material.” ― Michelangelo This is a wonderful description of the work of marble sculpture. It conveniently skips what it’s like to carve until your hands cramp, you’re breathing in marble dust, and you’ve just smashed your finger for the 12th time, but useful.

Design

2 min read

Art is not design
Art is not design
Design

2 min read


Published in UX Collective

·Updated Sep 11, 2021

Where does the impetus for change come from?

“We too, are standing on a “burning platform,” and we must decide how we are going to change our behavior.” Stephen Elop — Nokia CEO 2011

Design

7 min read

Where does the impetus for change come from?
Where does the impetus for change come from?
Design

7 min read


Published in UX Collective

·Aug 10, 2021

Jaws: The power of story

Jaws was a 1975 movie about a great white shark that kills several people around the fictitious island of Amity — modeled after Martha’s Vineyard, in the United States. If you haven’t seen it, the plot has three main characters who decide to kill the shark. It was based on…

Design

5 min read

Jaws: The power of story
Jaws: The power of story
Design

5 min read


Published in UX Collective

·Jul 8, 2021

The UX of Yellowstone National Park

My family and I had the good fortune to vacation in Yellowstone, a National Park in the United States, over the past couple of weeks. It was magical. From the panoramic views, to the variety of animals, to the specific geologic formations, I very much recommend it. During the trip…

Design

10 min read

The UX of Yellowstone National Park
The UX of Yellowstone National Park
Design

10 min read

dave hoffer

dave hoffer

745 Followers

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